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The Noble Way

Clear and concise communication, transparent accounting and written documentation represent the business philosophy on which Noble is built.
Person picking grapes

Built on Integrity

Noble is an analytical, data driven organization that is committed to building trust and shared expectations with clients, wineries, employees and vendors. The Noble team is committed to continuous self-evaluation and education in order to continuously refine the organization’s best practices.

As a licensed Farm Labor Contractor, Noble is committed to best labor practices that enhance the productivity, efficiency and effectiveness of its crews in a manner that honors their tremendous effort and skill.

Noble works to deliver high value, impactful farming practices. Noble is committed to investing in new vineyard technologies that enhance farming efficiency and grape quality. Noble is able to deliver beneficial, cost saving technology and mechanization to clients by pooling the acreage of its clients and creating critical economies of scale. These economies of scale allow clients to avoid inefficient investments in highly specialized, complex equipment.

Mission Statement

“To employ traditional and innovative farming practices that ensure consistent, high quality grapes while enhancing economic sustainability, environmental stewardship and social equity of California’s North Coast wine grape industry.“

Vision Statement

“To be the most effective vineyard management partner to those farms and wineries that are relentless in their passion for producing premium wine grapes and crafting superb wines of distinction; to build deep relationships with the land and our clients.”

Industry & Community Engagement

The principals and management team of Noble are directly involved in local farming and public policy organizations. With hot button issues around land and resource use, sustainable farming practices and labor becoming more intense, Noble places a high value on being engaged with the community to help ensure agricultural interests are served. The business of managing a farm has become more complex in light of ever evolving regulation and reporting requirements.

In addition to farming with economies of scale, Noble offers Clients enhanced efficiencies with expert experience in managing third-party certifiers along with regulatory compliance and reporting.

Noble’s business philosophy is based on the principles of simplicity, transparency and accountability. Noble’s dedicated Leads, Foremen, Field Crew and Office Personnel along with our up-to-date fleet of equipment work to ensure each job is done efficiently and effectively.

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Noble Recognized by Terra Firma Magazine

A ‘Noble’ effort ferments success for family vineyards

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“Noble has been an outstanding partner in providing detailed cost accounting and viticultural analysis.  They are available and responsive to any concerns that arise.”

Al White
Director of Viticulture, Mendocino Wine Company

“In our business the most important factor is proper timing; it affects fruit quality, vine health & your bottom line. If you are looking for a vineyard management company Noble is #1.”

Ron Bartolucci
Bartolucci Vineyards

“Noble is agile and professional. They are definitely prepared for the mechanized viticulture of the future.”

Mike Boer
Sales Manager, Grow West

“It’s been wonderful to farm collaboratively with the next generation of my family and to know the legacy of the Fetzer Family will continue on."

Patti Fetzer
Proprietor, Patianna Vineyard and Winery

“Noble delivers on the promise of custom Harvesting, with clean, state of the art equipment that operates on schedule.”

Cameron Mauritson
Owner, Mauritson Wines

“Noble, they provided skilled, knowledgeable, productive employees with modern equipment.  They worked within our means and jumped for us.  Thumbs up.”

Dave Bacci
Vineyard Manager, Ferrari-Carano Vineyards and Winery

“Operating a vineyard is equal parts hard work and luck and navigating the recent grape growing challenges in Sonoma County has been a wild ride. We’ve required expert assistance with complex problems to produce high-quality wine grapes."

Rob Izzo, Ph.D.
General Manager, Eco Terreno Wines & Vineyards

"Noble has proven to be a partner in all aspects of our vineyard operations. From planning capital projects, setting strategy for our growing season and to executing on all aspects of operations, we’ve been able to employ their expertise across the board. The entire Noble team from the crew members to the leadership are valuable members of our vineyard operations.”

Rob Izzo, Ph.D.
General Manager, Eco Terreno Wines & Vineyards

“The Noble team have always been a pleasure to work with. They show a high level of viticultural expertise and knowledge, bridging the gap between high quality vineyard management and maintaining financial viability.”

Robin Akhurst
Regional Director of Winemaking for Napa & Sonoma, Vintage Wine Estates
Noble Vineyard Services
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