Headquartered in Upper Russian River Valley of Mendocino County, Noble was created by a collection of multi-generational farmers that banded together to pool their resources and expertise in an effort to keep their family farms competitive in the face of ‘Farming Corporatization’. Noble Vineyard Management is alternative to selling the family farm. We welcome the opportunity to put our diverse experience as farmers, business people, and lifelong learners to work for you.
Tyler Rodrigue – President
Tyler Rodrigue serves as the President at Noble Vineyard Management, Noble Custom Harvesting and Noble Construction and is responsible for overseeing all operational and financial activities of the businesses.
Prior to forming Noble Vineyard Management and Noble Custom Harvesting, Tyler worked as the Vineyard Manager for Haiku Vineyards where he oversaw the day-to- day farming and business operations. Before returning to his agricultural roots, he worked in institutional real estate development and investing at Carmel Partners, JB Matteson, Tiburon Ventures and Heller Pacific. During this time he maintained a California Real Estate license and focused on West Coast acquisitions, land entitlement, construction management and asset management.
Tyler is a graduate of the University of California at Davis with a Bachelor of Arts degree in Managerial Economics and is a graduate of the University of San Francisco with a Master’s degree in Business Administration. Tyler currently serves on the Board of Directors for: Russian River Flood Control and Water Conservation District, Mendocino WineGrowers Inc., Rural Community Housing Development Corporation, St. Mary of the Angels Catholic School, and St. Mary of the Angels Foundation.
Dave Downey – EVP Vineyards
David Downey serves as the Executive Vice President at Noble Vineyard Management, Noble Custom Harvesting and Noble Construction and is responsible for the coordination and implementation of all viticulture and custom harvesting activities.
Dave was born and raised in Mendocino County’s Ukiah Valley, where he grew up working in his family’s vineyard. He learned farming from the ground up helping his father and grandfather at every opportunity. Following college, Dave returned to Mendocino County and worked for Mendocino Vineyard Company. While there he was able to merge his academic knowledge with on the ground experience while under the guidance of Mike Boer and Andy Beckstoffer. Dave was also , the Vineyard Manager for Mountanos Vineyards where he ran the day-to- day farming operation. In 2002, Dave started his own vineyard management company.
Dave is a graduate of Fresno State University with a Bachelor of Science degree in Viticulture. He is an active member of Mendocino WineGrower’s Inc. He has helped organize and run the annual pruning contest for several years. In addition to farming and vineyard management, Dave has coached CYO, AAU and High School basketball for fourteen years. He is a proud father who is committed to keeping his family’s multigenerational farming heritage thriving for the next generation.
Dave Koball – Director of Viticulture
Dave Koball serves as the Director of Viticulture for Noble Vineyard Management and is responsible for overseeing viticulture and compliance operations, developing annual farm plans, water rights reporting and managing third party certifications for sustainability, organics and Biodynamics. Dave runs the project management activities on all development projects; this includes a detailed proforma and cash flow, laying out the vineyard design, designing the trellis/irrigation/frost system, procuring vine and trellis pricing and a project schedule.
Dave grew up as a kid on a tractor farming olive, prune, and walnut orchards in Northern California with his family. He moved to Mendocino County in 1994 after working as a post graduate researcher at UC Davis to work for the Fetzer Family as a vineyard manager on certified organic vineyards in Mendocino County, which were also some of the first in the county to be certified Biodynamic. From there, Dave developed the mountainous Butler Ranch for Bonterra vineyards where he eventually became Vineyard Director, overseeing as many as 1,200 acres of certified organic and Biodynamic vineyards on 15 different ranches, growing 20 different varietals for large production wines, as well as highly rated vineyard designate wines.
Dave is a graduate of the University of California at Davis, with a Bachelor’s Degree in Plant Science/Plant Pathology, as well as Cornell University, with a Master’s Degree in Plant Pathology where he researched the effects of environmental conditions on plant disease development. He is a member of the Board of Directors of the Mendocino County Resource Conservation District, California Land Stewardship Institute, which runs the Fish Friendly Farming program, and Committee Chair for the Mendocino County Farm Bureau Water Committee. Dave and his wife farm 15 acres of their own certified organic Chardonnay in the Ukiah valley, where their twin boys are learning farm management from the ground up.
Terry Allen – Operation Manager
Terry Allen serves as the Operations Manager for Noble Vineyard Management. He is responsible for overseeing the day-to- day implementation of the vineyard farm plans and collaborating with the Direct of Viticulture on all development projects. He is also responsible for managing the shop and mechanics.
Terry was born and raised in Mendocino County before moving to Kansas as a teenager. It was during his time in Kansas that Terry was exposed to commercial farming and developed his passion for working the land. Following graduation, Terry began his career farming corn and wheat. Terry moved back to California in 1991 and accepted a position with Welch Vineyard Management Services, Inc. Terry has amassed extensive experience in organic and biodynamic farming and has completed viticulture course work at the University California at Davis.
Over his twenty-five year career at Welch, Terry amassed experience farming in Lake, Mendocino, Napa and Sonoma Counties. Terry has managed and developed vineyards for an impressive list of clients including: Robert Mondavi Winery, Parducci Wine Cellars, Fetzer Vineyards, Arkley Vineyards, Brutocao Winery, Eco Terreno and numerous other producers.
In addition to managing and developing vineyards, Terry has knowledge running heavy equipment, building irrigation/frost ponds, scheduling and overseeing crews and designing irrigation, frost and trellis systems. Terry has skill managing tertiary facets of the business including pesticide and fungicide reporting and third party vineyard certifications.
Steve Bray – EVP Construction
Steve Bray serves as the Executive Vice President of Noble Construction and is responsible for the coordination and implementation of all commercial and agricultural earthwork activities.
Steve is a lifelong resident of Northern California. As a young man, Steve started running construction equipment for the family business where he learned firsthand how to operate heavy equipment. It was during this time that Steve developed a passion for running big iron and tackling challenging jobs. With nearly a quarter century of earthwork experience at Ghilloti Brothers Construction, Green Right O’Way Construction, Kiewit Construction and Steve extensive experience as an Equipment Operator, Job Foreman, Project Superintendent, Construction Manager and Business Owner.
Throughout his career Steve has been part all aspects of heavy civil construction projects including vineyard development, ag ponds, building pads, subdivisions and subdivision infrastructure, deep underground boring and piping, paving and roadway prep, mass excavation and earth moving, drilling and concrete shooting, steel and concrete bridge work, and large scale demolition.
Some of Steve’s notable public/private construction projects include the Doyle Drive Parkway Redevelopment in San Francisco’s Park Presidio, Folsom Dam Auxiliary Spillway, I-405 HOV Sepulveda Pass Widening, Harry Tracy Water Treatment Plant and Marsh Landing Generating Station.
Steve is a licensed General Engineering Contractor with California Contractors State License Board. In addition to his business pursuits, Steve enjoys hiking and camping with his family and watching his two daughters, who are each on scholarship playing in Division I at the University of Northern Colorado in Greeley, with his wife.
Leland Reichel – Vineyard Manager
Leland Reichel serves as the vineyard manager for Noble Vineyard Management and is responsible for growing high quality grapes for numerous ranch owners while ensuring crew safety, proper irrigation, and overall vineyard support.
Born and raised in Healdsburg, CA, Leland spent his younger years helping his father on his family’s ranch in northern Alexander Valley driving tractors, pruning, and harvesting grapes. As the years continued, he has also been involved in marketing his family’s wine brand, contract negotiation, property issues, and budget management.
Leland graduated from Cal Poly, San Luis Obispo with a B.S. degree in Wine and Viticulture with an emphasis on viticulture. While in San Luis Obispo County, Leland worked at Domaine Alfred (now Chamisal) both in the cellar and the tasting room. Following graduation, Leland worked at Constellation Wines US for their Simi and Ravenswood estate vineyards in Sonoma County. In his assistant vineyard manager role, he oversaw 644 acres and helped with Fish Friendly Farming and Certified Organic Farming documentation, certification and implementation. Next he gained further experience working for Beckstoffer Vineyards, Mendocino. He managed 900 acres and was responsible for pest control, spray programs, and redevelopment.
Currently Leland lives in Healdsburg with his wife and 4 children. He enjoys swimming, scuba diving, and bike riding with his family.